sufac.com

We eat with our eyes. And people aren’t searching for a restaurant, they’re searching for a meal. So instead of a bulky restaurant review site why not start a meal site based on images.

Create an easy interface and an iPhone app that users can easily upload a

• picture of a meal
• the price
• restaurant name (which they pick based on their location, make it easy for them and do some cool GPS work if it’s phone based)
• quick review (or ignore reviews and tell people just to post good food, no one’s looking for bad food)

Then the magic starts. The main page has simple block pictures of food. People put in their location and BOOM the pics change to meals that have been eaten in their area. An easy toolbar at the top allows them to refine the search by type of food, breakfast/lunch/dinner, price, if they deliver, etc.

And here’s the real magic, copy grubcanada.com’s business model. You allow restaurants to sign up so that people can order meals right over the site (and they get a 9% commission on every sale).

But even before then you could just rely on advertising until you reach critical mass. I seriously think this one could be a giant success with some good execution. Let me know what you think of the idea.

-Craig Sharkton